Hey, I’m Martha—a digital designer and art director who believes that branding is about more than just slapping a logo on things. It’s about crafting a comprehensive design system, developing a solid strategy, and truly understanding what your customers experience, enjoy, and engage with.Design is my obsession—alongside drinking coffee and dancing. My creative process is driven by research, design thinking, and observing how people interact with brands & products in real life. While logos, colors, and type are crucial, it’s the relationships, user experience, interactions, trust, and problem-solving that really make design shine and drive results. ✨
